Amorim partners with Spiritual Luxury Living to market Corks in India

2015-03-02


Amorim, the world's leading natural cork producer, operating in over 100 countries around the world - has just sealed a partnership with Spiritual Luxury Living in India.

The deal follows other recent distribution agreements inked by Amorim's TopSeries Unit in order to reinforce its local presence in markets such as Scotland, Russia, Mexico, Brazil and Poland.

Amorim's TopSeries Unit will provide its complete range of deluxe capsulated cork stoppers for spirits, spanning four product ranges - Classic Value, Premium, Elegance and Prestige - to the Indian Spirits industry.

The Indian market is one of the world's largest spirits markets with over 265 million cases of whisky sold per year.
The agreement with Spiritual Luxury Living, one of the country's leading player,s will generate major leverage for Amorim's TopSeries cork stoppers and corresponds to a long-term commitment to the Indian market.

Spiritual Luxury Living, owned and managed by Sandeep Arora, provides marketing & services in the world of luxury spirits. It also offers India`s foremost Whisky & Luxury Experiences. Former telco executive, Sandeep Arora, set up his company 2002 and is viewed as a key ambassador in developing the India's luxury spirits market.

With headquarters in New Delhi, the company has offices and associates in New Delhi, Mumbai, Bangalore, Singapore and London. Arora focuses on the top-end of the Indian spirits market which is enjoying exponential growth due to rising demand for luxury goods.

One of his first business moves was to get Scottish whisky maker William Grant & Sons to bring its high-end whiskies to India in 2003. When Whisky Magazine was keen to address the Indian Spirits market, the local partner was inevitably Spiritual Luxury Living.

Arora focuses on bringing new luxury concepts to the Indian spirits market, including Premiere Whisky Appreciations, Customised Hospitality Training, Luxury Experiences, Whisky & Cuisine pairing, Special Glassware, Rare Whisky Collections, Private Whisky Labels, Private Vintage Casks & launch of Whisky Holidays.
The partnership with Amorim's TopSeries Unit is a natural extension of this strategy since it will make it possible to pioneer path-breaking deluxe packaging solutions. According to Sandeep Arora, "Ten years back, we brought the world`s finest Whisky Collections to India, 10 years hence, we would like to position the finest Indian whiskies to a global audience. Packaging & Design would play a key role on the same. We look forward to upgrading the Indian Spirits industry with world class cork and Closure solutions."

Indian Spirits industry is looking to premiumize its key Brands by upgrading the product, besides focussing on international standards of packaging. This will assist in positioning these Brands to a more discerning audience, who is increasing seeking world class products. The size of the industry is also promising, since it represents a huge commercial opportunity.

TopSeries’ Marketing and Sales Director, Hugo Mesquita, states, "India is the world's largest whisky market with tremendous specificity. Spiritual Luxury Living is the ideal local partner for our long-term strategy in this market."

Corticeira Amorim is responsible for 35% of the world’s entire cork manufacturing. Sale of cork stoppers recorded 6.9% growth in sales in 2014, with over 4 billion stoppers sold. Based in Portugal, the world's biggest cork-producing country, Amorim exports 95% of its annual production to more than 100 countries. Building on its 144-year track record of high quality production, the group currently invests €6 million per year in R&D investment, with 40 patents submitted in the past six years.

The Amorim Group is a multinational player, with operations in every continent, encompassing 84 companies (64 located outside Portugal) and 297 key distribution players.

The partnership with Spiritual Luxury Living reinforces the company's presence in one of the world's key spirits markets.

For further Information, please write to:

Sandeep Arora
Director

Spiritual Luxury Living Pvt. Ltd.
New Delhi, India
sandeep@spiritualwhisky.com
Mobile - + 91 9811911110